Essential version
A concentrated talk for openings, executive panels and programmes with several speakers.
- Full thesis and journey
- One case the audience recognises
- A closing first review for every attendee
Keynote speaker on artificial intelligence for business · Spain, Mexico and Latin America
The last org chart
How to compete when new companies are born AI-first
A keynote for business owners, CEOs and leadership teams about the companies that can be born today with artificial intelligence built in, and the ones that have to change without stopping. Built for Spanish-speaking congresses, trade fairs and summits.
NowTemporada 2026–27
El último organigrama ya está en gira · La conferencia está lista para congresos, ferias y summits en España, México y Latinoamérica. Versión esencial o extendida, en español.
Solicitar fecha y propuestaWhere it fits
For gatherings where business decisions are made
The keynote adapts to the sector and the audience through its language, situations and questions. The core stays the same to protect its identity and a rehearsed staging.
- Spanish-speaking fairs and summits
- Business congresses
- Internal conventions and kick-offs
- Chambers of commerce and associations
- Customer events
- Management committees
Who it is for
- Business owners and SME founders
- CEOs, general managers and management committees
- Family businesses
- Heads of operations, HR, sales, marketing and innovation
What the audience takes home
Seven ideas to go back to the company with work ahead
- A small company can reach capabilities that used to require a bigger structure.
- Individual adoption of AI leaves many company problems untouched.
- New companies start ahead when they design the work from scratch.
- The existing SME keeps customers, trust, data and knowledge it can use.
- Every agent needs information, permissions, limits and supervision.
- Accountability still has a first and last name.
- The first trial must be small, observable and tied to a real task.
The journey
From the competitive threat to the first review of the company
The session combines public data, recognisable business situations, audience participation and an org chart that changes on stage.
The competitor that does not exist yet
A small company can enter a sector with a structure built around what AI can do today.
The advantage of starting blank
The new company chooses from the start how it sells, serves, decides and executes. It inherits no meetings, documents or handovers.
Changing while the business runs
The existing company keeps customers, revenue, team and service while it reviews how it works. Nömad lets us tell it from the inside.
The work that no longer appears on the chart
Automations and agents analyse information, prepare answers and carry out tasks the drawing still attributes to people.
Information, permissions, execution and supervision
Every capability needs data access, clear limits and a supervision point. Preparing and sending carry different risks.
The advantage the existing SME already has
Years of customer relationships, sector knowledge, trust and own data, put to work at a different speed.
The first change back at the company
Each attendee identifies a repeated task, the information it needs, the human checkpoint and the first trial.
Formats
Two versions of the same keynote
The exact length adapts to the event programme. The core and the staging stay the same in both.
Extended version
The complete keynote, with audience participation and a physical org chart that changes during the session.
- Live audience participation
- Org chart on stage
- Optional Q&A
- Digital assessment for attendees
Follow-up session with leadership
A conversation with the host company's leadership team after the keynote to land the first change.
On stage
A transformation told from the inside
Pegu speaks from the experience of running Nömad, founded in 2013 and transforming since 2019: the real difficulty of changing a company that keeps serving customers, without turning the session into a success story.
The speaker
Pegu Jurado
Entrepreneur, founder of Nömad and writer on business and artificial intelligence. More than twenty years across communication, product and company management. He studies the difference between companies born with AI built in and SMEs that must change while keeping customers, team and revenue.
About PeguFrequently asked questions
Before bringing it to your event
Is it a technical talk?
It is aimed at people who make business decisions. Technical concepts are explained through tasks, information, permissions and responsibilities.
Does it include tool demos?
It can show a recorded work sequence, but it does not depend on any platform or live connection. An offline version exists.
Can it be adapted to our sector or country?
Yes. Preparation brings in the audience's own situations, questions and language. It is delivered in Spanish across Spain, Mexico and Latin America.
How long is it?
There is an essential version and an extended version. The exact length is agreed with the event programme.
What does the room need?
A screen with HDMI input, a visible confidence monitor, a headset or lapel microphone and a discreet stand for the physical org chart.
Can it be recorded?
Recording and usage rights are agreed with the organiser.
Booking
Request a date and proposal
Share the main details of the event. We reply with availability, format and preparation needs.
Travel, accommodation, technical production, recording and usage rights are agreed in the proposal.
contactar@pegujurado.com